Jumpstart Automotive Media analysts say the Ford Mustang registered the most dealer website page views for the fourth consecutive year in 2017. Photo courtesy Ford Motor Co.
SAN FRANCISCO — Media, insights and marketing solutions provider Jumpstart Automotive Media named the Ford Mustang the most-viewed vehicle of 2017. The Mustang has held the top spot since 2014, but as an outlier: Jumpstart’s analysts found Americans’ love for trucks, SUVs and crossovers remained on full display during 2017.
The Ford F-150 saw 33% growth year-over-year, ranked second for three of the past four years, and was the only truck in the top 10. (The Chevrolet Silverado ranked 11th and RAM 1500 fell out of the top 25.) Trucks, SUVs and crossovers held 60% of the top 20 most-viewed vehicles across Jumpstart during all of 2017. The percentage of SUVs/CUVs in the top 10 has increased 50% since 2014.
In addition to the Mustang and F-150, the Honda Accord and CR-V, Jeep Wrangler, Chevy Corvette, Honda Civic, Chevy Camaro, Jeep Grand Cherokee and Toyota Camry also made the top 10. The Camry, which debuted a major redesign in 2017, saw a 62% lift in share of interest (the second-highest growth among top 100 vehicles) and jumped 20 spots to rank 10th.
The redesigned 2018 Honda Accord, which recently took home “North American Car of the Year” honors, saw a 37% lift in shopper interest, moving it up seven spots to rank third.
“It’s well documented that since the recession American auto shoppers have once again been enamored with trucks, SUVs and CUVs,” said Colin Thomas, senior analyst, strategic insights for Jumpstart. “2017 was no different, and, in fact, shows that this love affair continues to grow. However, newly redesigned sedans such as the Toyota Camry and Accord illustrated that there remains a healthy appetite for cars with improved styling, performance and technology.”
These vehicle trends, along with dozens of other notable highlights and automotive shopper analysis will be included in Jumpstart’s eighth annual Insights Book, scheduled for release in March. To study trends from past Insights reports, click here.