ATLANTA — ELEAD1ONE introduced DealBuilder, an online car-buying application designed to guide customers through the entire vehicle purchase process with the involvement of dealership personnel. DealBuilder can be used either in-store with DealerBuilder Showroom or on a dealer’s website with DealBuilder Online.
“Our vision for the future of digital retailing keeps dealerships central to the online car-buying process, unlike third-party solutions that plan to sell partially completed deals as leads to auto dealers,” said Bill Wittenmyer, partner at ELEAD1ONE. “Although DealBuilder can be used to complete the entire purchase process online, in the near term we think most customers will start their deals online and come into the dealership for test drives and to sign papers.”
DealBuilder is fully integrated into ELEAD1ONE CRM and can be used on a desktop, mobile tablet or smartphone. The Showroom and Online versions are synchronized so that a customer can start a deal online, save it and come into the store to complete it; or the customer can start a deal in the store, then finalize it from home or work.
Lexus of Wesley Chapel in Wesley Chapel, Fla., has been testing DealBuilder Showroom for two months. Twenty-one salespeople are using the app on iPads to walk customers through the entire journey from start to finish. They use DealBuilder to show inventory, confirm quotes, communicate with their managers, fill out credit apps and to scan drivers licenses before test drives.
“No matter where the salespeople are on the property they never have to leave the customers’ side. The app shows our customers that we respect their time and the salespeople love it,” said Jordan Johnson, Director of Strategy for Lexus of Wesley Chapel. “DealBuilder empowers our salespeople to do more and is simply the intelligent way to do business in 2018.”
DealBuilder is the only digital retailing solution on the market that calculates accurate payments to the penny, incorporating state and local taxes and fees, as well as the consumer’s credit score into the final price, according to the provider. Once a customer accepts an offer, DealBuilder encourages them to schedule a test drive at the dealership. Once the test drive is complete, the customer can apply for credit while at the dealership or home. If the credit application is declined, DealBuilder encourages the customer to contact the dealership. If approved, DealBuilder generates a set of documents that the customer can e-sign, or the customer can come into the dealership to sign the final documents.
“More than 80% of car buyers want to complete one or more steps of the vehicle purchase process online,” said Wittenmyer. “DealBuilder allows dealerships to meet customer expectations while retaining control of the entire process.”
To see DealBuilder in action, visit Booth No. 3760C at the 2018 NADA Convention & Expo.