ATLANTA — Research and car-shopping platform Hearst Autos announced it has joined the CDK Global Partner Program, billed as the automotive industry’s largest third-party partner program. The partnership enables Hearst Autos’ Car and Driver shopping tools to be seamlessly implemented across the dealer’s website.
“This partnership underscores Hearst Autos’ goal of providing CDK dealer customers with best-in-class shopping tools and data-based solutions needed to help them grow their business,” said James Tom, senior vice president sales for Hearst Autos.
As a result of this partnership, the Car and Driver shopping tools will have improved placements on dealer’s sites, dealers can expect increased usage of the tools and faster setup times, and dealers can access and consume all of their third-party data in one place, all according to the announcement.
“Hearst Autos adds to our growing number of offerings in the digital marketing category, and we are pleased to connect dealers to its solutions through our website integration solution,” said Howard Gardner, vice president and general manager of CDK Data Services.