SCOTTSDALE, Ariz. — Social media, intelligent messaging, and digital engagement provider Digital Air Strike has integrated with Facebook to deploy its award-winning artificial intelligence-powered real-time messaging solution, Response Path, on Facebook Messenger.
Response Path was designed to allow businesses to deploy “Facebook Assistant” on Messenger to communicate more efficiently with customers, route leads to the proper sales staff and respond 24/7. This is especially important for companies such as automobile dealerships selling items and advertising on Facebook Marketplace, where Messenger is the preferred communication channel for customer interaction.
“The way people engage with businesses has changed,” said Alexi Venneri, CEO and co-founder, Digital Air Strike. “We developed Response Path to accommodate that change while also being very aware that businesses don’t have the time or staff to manage multiple communication channels day and night. That’s where intelligent messaging comes in as it asks qualifying questions to move consumers farther down the sales funnel before a person needs to step in.”
Response Path automates much of the initial lead nurturing process so that salespeople can focus more attention on in-person buyers. It can schedule appointments, collect contact information and, for automobile dealerships, deliver customized vehicle quotes within minutes. Staff members can then take over a chatbot conversation at any time and view all messages through the tool’s intuitive inbox.
“Response Path is our all-star employee,” said Brett Boatright, general manager of Winslow Ford and Arizona Dodge. “The AI technology communicates with our customers who message us through Google Text My Business and those interested in the vehicles we’re selling on Facebook Marketplace and then directs the conversation to a team member when needed. The fact that the leads are sent directly to our CRM makes follow up much more efficient. We are also able to deliver vehicle price quotes to people through Response Path, without getting salespeople involved until they’re needed.”
Response Path was highlighted as one of only six (out of 600) “Must-See New Tech at NADA (National Automobile Dealers Association)” by Automotive News and has been honored with a People’s Choice Stevie Award for Favorite New Product in the 2018 American Business Awards competition.