A new, interactive ebook from Vivial was designed to help dealers and other automotive industry members capitalize on increased summertime spending. Photo courtesy Vivial
NEW YORK — Marketing technology provider Vivial released an interactive ebook developed to help automotive businesses enhance their digital presence based on seasonal trends.
The user-friendly and eye-catching format offers compelling statistics that build the case for ramping up customer engagement efforts over the next few months; practical tips for getting started with Google; steps for developing social media profiles; and resources that are downloadable at the click of a button, according to Laura Cole, vice president of marketing for Vivial.
“Our main goal at Vivial is to make it easier for our customers to increase their visibility and connect with their target audiences — and summer is the prime time to do this,” Cole said. “We’ve developed our summer ebook to serve as the ultimate guide to help local businesses rank the highest, trend the hottest and make the biggest splash this season. The ebook is another example of how Vivial is constantly innovating to provide education for our customers.”
Vivial’s analysts found that, with temperatures on the rise, so is consumer spending. All manner of businesses in the auto industry see a rise in activity and sales in the summer, including rentals, washing and detailing, and maintenance, and the average car buyer only visits two dealerships before purchasing. A spike in auto body repair can also be seen likely thanks to the increase in drivers on the road, according to the authors.
To read the ebook, click here.