March Madness: How to Coach Your Rookies
Give green peas a fair chance at success by playing to their strengths, building trust in the process, adjusting when needed, and allowing them to close deals.
Q&A: Your Smell Affects Your Sales
Aromachologist Farah Abassi creates custom scents that energize car buyers and complement their dealerships’ brands, décor, and demographics.
Will Somebody Please Get That?
Phone skills are severely lacking in dealerships today, but one GM has a plan you can use to be sure every caller gets the right answer.
3 Challenges Dealers Face in 2018
Big data, the economic and political landscape, and reputation management lead the list of pressing concerns for dealers heading into the new year.