The Showroom

Useful Articles

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It’s a Process: How BPM Benefits Dealers
Omnichannel systems are backed by business process management, which works behind the scenes to manage the components of online and instore sales.
March Madness: How to Coach Your Rookies
Give green peas a fair chance at success by playing to their strengths, building trust in the process, adjusting when needed, and allowing them to close deals.
Q&A: Your Smell Affects Your Sales
Aromachologist Farah Abassi creates custom scents that energize car buyers and complement their dealerships’ brands, décor, and demographics.
Will Somebody Please Get That?
Phone skills are severely lacking in dealerships today, but one GM has a plan you can use to be sure every caller gets the right answer.
Q&A: Fix Your Hiring Process and Reduce Turnover
Dealership hiring expert Scott Brinkman shares strategies and insights you can use to attract and retain quality applicants to build a highly qualified, diverse and productive workforce.
Your Salespeople Are Being Outsold
Customers are better educated than ever, but that's no excuse for an embarrassing lack of professionalism and product knowledge.
Hot or Hype? 5 Dealer Trends to Track
The industry is changing, but not as fast as the media would have you believe. Learn how alt-fuel vehicles, flex parking, a skilled-labor shortage and digital retailing will affect your facility planning.
Q&A: Why You Mishandle Your Best Leads
Digital Air Strike’s Alexi Venneri discusses the results of the company’s latest mystery-shopping study and how dealers can improve the timing and quality of their responses.
Luther Automotive Targets HLV Customers
Minnesota’s Luther Automotive Group is targeting high lifetime value customers to boost sales and drive revenue in the service department.
How to Create a Killer Value Proposition
Create a competitive edge by discovering your dealership’s unique value proposition and sharing it with every prospective customer who visits your website.

The Showroom News

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RouteOne, MaximTrak Streamline F&I Process With New Functionality
The new functionality allows product documents from the 110-plus F&I product providers connected to MaximTrak’s sales and F&I solution to be included in RouteOne’s econtracting package for a single, electronic consumer signing ceremony,
Manheim Releases Mobile App for Dealers
Manheim Express is a new mobile application designed to offer dealers new ways to list and sell inventory in the Manheim Marketplace.
DealersLink to Unveil Vehicle Pricing Tool at NADA
The new tool lets users know who their new-car competitors are and features in-depth descriptions, rebate and incentive management, automated updates, and supply-and-demand insights.
myKaarma Launches SmartAssist AI for Fixed Ops
myKaarma’s new artificial intelligence tool was designed to help dealership personnel communicate with customers throughout the service process.
vAuto Debuts Dealership Digital Assistant
Billed as the first digital assistant designed specifically for auto retail, vAuto’s Nexi was designed to drive efficiency in inventory management and sales.
Clarivoy Offers ‘Any-Touch’ Attribution
Clarivoy’s new software was designed to ensure the correct marketing source receives credit in the customer’s purchase journey.
Flick Fusion Unveils Dealer Video Solution
Flick Fusion’s Video Warrior Package was designed to offer dealers a complete, turnkey video marketing solution.
Cox Launches Accelerate in Vegas Market
Cox Automotive’s new connected retail platform was designed to connect the online and in-store process to drive faster car deals.
Hyundai Lists CPOs for Sale on Carfax Website
Car buyers perusing’s used-vehicle listing can now choose to view certified pre-owned Hyundais listed by the factory.
eLEND Adds Auto Finance Veterans to Sales Team
Automotive finance veterans Joe Peterson and Flory Hunsaker join the tech firm as chief sales officer and regional sales director, respectively. They bring decades of sales success to eLEND as it prepares for the launch of its next-generation finance platform.