The Showroom

Useful Articles

See more
You Need a Game Plan for a Flat Market
Stay competitive in a flat market by refocusing on the fundamentals of new-inventory management, forecasting, and tracking.
Is Your Sales Team Calling Audibles?
Follow the example of the NFL’s most successful franchises to put your showroom sales squad into playoff contention.
Your CRM Is Leaking Leads
Consistently convert your most actionable leads by plugging the holes in your CRM before your next sale goes down the drain.
Empowerment Plus Training Equals Success
Close the motivation gap by backing your sales and F&I training programs with clear objectives for success and a culture of empowerment.
Save Our Summer Sale!
Heard has the five-step plan you need to salvage your slow summer sales season before the clock strikes midnight on Labor Day.
3 Ways to Close Your Next Sale
Is your timing off? Top trainer comes to the rescue with three proven steps you can take to improve your showroom communication skills and execute the perfect close.
Photo by Sting via Wikimedia Commons Sales Training With the Greek Philosophers
How would the ancient world’s greatest minds train your sales team? Join Socrates, Plato, and Aristotle to build a training curriculum focused on communication, processes, and productivity.
4 Ways to Attract and Keep Millennials
Erase the showroom stigma by making your dealership the workplace of choice for motivated and purpose-driven millennials.
3 Ways to Improve Training in Your Store
When managers demonstrate discipline in scheduling, preparing for, and delivering training, sales and F&I professionals develop the skills they need to meet and exceed their goals.
5 Ways Dealer Tech Has Failed Us
Critical thinking, sales and F&I training, and customer satisfaction are just a few victims of the wave of technology that has completely engulfed many auto dealerships.

The Showroom News

See more
DealerSocket Announces Significant Investment in Customer Service, Support
The company continues to hire support staff to meet the needs of dealers and has invested millions in technology improvements, officials announced this week.
J.D. Power: In-Vehicle Tech Shows Improved Adoption, Reliability
In-car multimedia technology still vexes vehicle owners, but some automakers are showing strong improvement, according to a new study from J.D. Power.
Are We There Yet? Pryor to Go Digital at Industry Summit, PALS
Safe-Guard Products’ David Pryor will present ‘Digital Retail: Are We There Yet?’ to a combined crowd of Industry Summit and P&A Leadership Summit attendees in Orlando next month.
CDK Global Adds AutoFi, New Integrations to Fortellis Commerce Exchange
CDK Global announced on Tuesday that AutoFi has agreed to consume digital retailing APIs from the Fortellis Automotive Consumer Exchange Platform. Equifax, one of the platform’s inaugural publishers, also said on Tuesday it will publish new APIs for the platform.
DealerSocket Announces New CFO
DealerSocket announced the appointment of Gary Ito, who has worked at several global software and technology organizations over his 30-year finance and accounting career, as CFO.
Dealer Poll: Tariffs Are Bad for Business
A recent Cox Automotive poll finds a majority of franchised U.S. auto dealers believe new tariffs on imported vehicles would negatively affect their businesses and lead to higher prices for all new vehicles.
J.D. Power: Dealers, Affordability Behind Overall Strength of Used Market
Through July, J.D. Power’s Adjusted Used Vehicle Price Index stood at 119.3, which is 4.7 percentage points higher than the year-ago period. The firm said used-vehicle prices began showing strength in the middle half of 2017, a trend that continued deep into this year’s summer selling season.
CNCDA: Calif. New-Vehicle Registrations Fall for the Fifth Straight Quarter
Despite the decline, the trade group expects the California market will end the year with around 2 million new-vehicle registrations. That would be a slight decline from the 2.05 million registrations the market recorded in 2017, providing further proof the market has plateaued after several years of big increases.
Ferrari 250 GTO Breaks Auction Record
An extremely rare Ferrari became the most valuable car ever sold at auction, going for $48.4 million at RM Sotheby’s Monterey.
Cox: Mobility’s Popularity Is Growing
Carsharing, ride-hailing, and other mobility services are becoming more popular as alternatives to vehicle ownership, according a new Cox Automotive study.