March Madness: How to Coach Your Rookies
Give green peas a fair chance at success by playing to their strengths, building trust in the process, adjusting when needed, and allowing them to close deals.
Q&A: Your Smell Affects Your Sales
Aromachologist Farah Abassi creates custom scents that energize car buyers and complement their dealerships’ brands, décor, and demographics.
Will Somebody Please Get That?
Phone skills are severely lacking in dealerships today, but one GM has a plan you can use to be sure every caller gets the right answer.
Hot or Hype? 5 Dealer Trends to Track
The industry is changing, but not as fast as the media would have you believe. Learn how alt-fuel vehicles, flex parking, a skilled-labor shortage and digital retailing will affect your facility planning.
Q&A: Why You Mishandle Your Best Leads
Digital Air Strike’s Alexi Venneri discusses the results of the company’s latest mystery-shopping study and how dealers can improve the timing and quality of their responses.